“The Baby Boomer generation is driving changing customer expectations. New technologies and materials are expanding possibilities in care and housing, and government reforms require care providers to compete for customers for the first time.”
With the aged care sector moving into a Consumer Directed Care (CDC) market, it is vital that providers invest in technology to secure a competitive advantage.
“To ensure we not only survive, but prosper in a more dynamic market with increasing customer choice and control, we must be customer centric and innovative,” Ms Murray says.
IRT has been putting its customers at the heart of what they do, and the care provider continues to invest in new ways to improve the lives of older Australians.
“We’re always on the lookout for new ways to achieve our social impact, or collaborate with innovative start-ups and researchers.”
Through its IRT Foundation the organisation has invested in leading Australian research to better equip policymakers, health and aged care providers, and seniors themselves to help older Australians age positively.
“Being innovative is part of our DNA at IRT,” Ms Murray continues.
“Keeping our customers front of mind and continuing to innovate takes hard work, an unwavering commitment and a systematic approach.”
Ms Murray calls for encouragement from the Government and collaboration to drive innovation within the sector.
“We need to create a web of systems and relationships with customers, carers, providers, governments, start-ups and researchers with enablement and empowerment at its heart,” she says.
Criterion Conferences Aged Care IT event, held in Sydney later this month, is bringing together IT professionals from across the sector to network and discuss leading technologies and processes to enable business improvement and help transform providers into consumer centric organisations.
“Together, we must ensure that every older Australian, not just those who can afford it, can enjoy high quality care, housing and quality of life as they age,” Ms Murray adds.
The Aged Care IT conference takes place in Sydney on 21st and 22nd June 2017.